Post by account_disabled on Dec 20, 2023 3:52:31 GMT
Hakuhodo Institute of Life and Living ASEAN (THAILAND) together with its subsidiary, Spicy Hakuhodo Co., Ltd. SPICY Hakuhodo (Thailand) have released the results of a forecast survey. The spending behavior of consumers in Thailand for August 2022 found that Thai people's lives are starting to stabilize. Thai people are more hopeful and feel more secure. People began to pay attention to various matters. Apart from Covid Push your desire to spend back up to the maximum. along with recommending brands expedite marketing communications "Living life to the fullest" to stimulate happiness for yourself and your family. and show the standpoint for consumers to see with transparency and straightforwardness, such as explaining the reasons and results of price increases. or a campaign to fix product prices From the results of the survey in August 2022, it was found that the trend of overall spending demand increased the highest at 67%, especially for people in Bangkok and the surrounding area, which increased by up to 15%.
In addition, the trend of people's spending demand Thailand is beginning to change. No longer just looking for necessary items or food to survive. But consumers are starting to look to buy happiness for themselves. Increase the opportunity to travel, socialize, hang out, eat out. Go out and live your life to the fullest. Add happiness to yourself and your family Especially the age group 20-29 which has been stagnant for a long time. Ms. Promporn Suphatrawanich, Assistant Director of Marketing Research and Strategy Wellbeing Telegram Number Data Research Institute Hakuhodo ASEAN (Thailand) has provided advice in this situation: Brands should create campaigns to support “Best Version of Me” for the happiness of themselves and their families. When the urge to shop is at its peak With increased happiness Brands should make the most of shopping opportunities. Whether it is improving one's appearance, including clothing, face, hair, or upskilling in various areas such as studying, buying equipment to enhance work, or campaigns to celebrate 'Return to living outside the home' during Mother's Day, birthdays, or long holidays, increasing your chances of going out to travel, work, or study to add happiness to yourself and your family. Hill_AUG_TH-07-85a6c6fc.jpg Source: Midas Communication International Show your stance on transparency and sincerity towards consumers. in difficult times In the situation of famine People still have to buy food and groceries.
There are increased expenses. Brands should express their stance through straightforward communication, such as clearly explaining the cause and effect to consumers if the brand store needs to increase product prices or find a way to help consumers by fixing product prices as much as possible. 'Work is money, money is work' What Thai people value most during this period is work and money. Because it focuses on creating stability Have money to spend fully Create happiness for numbers and families Ms. Chulika Saisila, Strategic Planning Manager, Spicy Hakuhodo Company Limited, added that 'People are starting to be happy in the present and secure in their happiness state. Ready to go out and live a normal life and increase opportunities for yourself and your family to be happy with the present without having to worry In order to make up for the happiness that has been lost in the past 2 years, the survey results show that the happiness level of Thai people is continuously increasing. Therefore, it is a good positive sign both in terms of the economy and the atmosphere of life. Merchants will return to having more active income and tourism-related businesses that have been stagnant for a long time will return to flourishing.'
In addition, the trend of people's spending demand Thailand is beginning to change. No longer just looking for necessary items or food to survive. But consumers are starting to look to buy happiness for themselves. Increase the opportunity to travel, socialize, hang out, eat out. Go out and live your life to the fullest. Add happiness to yourself and your family Especially the age group 20-29 which has been stagnant for a long time. Ms. Promporn Suphatrawanich, Assistant Director of Marketing Research and Strategy Wellbeing Telegram Number Data Research Institute Hakuhodo ASEAN (Thailand) has provided advice in this situation: Brands should create campaigns to support “Best Version of Me” for the happiness of themselves and their families. When the urge to shop is at its peak With increased happiness Brands should make the most of shopping opportunities. Whether it is improving one's appearance, including clothing, face, hair, or upskilling in various areas such as studying, buying equipment to enhance work, or campaigns to celebrate 'Return to living outside the home' during Mother's Day, birthdays, or long holidays, increasing your chances of going out to travel, work, or study to add happiness to yourself and your family. Hill_AUG_TH-07-85a6c6fc.jpg Source: Midas Communication International Show your stance on transparency and sincerity towards consumers. in difficult times In the situation of famine People still have to buy food and groceries.
There are increased expenses. Brands should express their stance through straightforward communication, such as clearly explaining the cause and effect to consumers if the brand store needs to increase product prices or find a way to help consumers by fixing product prices as much as possible. 'Work is money, money is work' What Thai people value most during this period is work and money. Because it focuses on creating stability Have money to spend fully Create happiness for numbers and families Ms. Chulika Saisila, Strategic Planning Manager, Spicy Hakuhodo Company Limited, added that 'People are starting to be happy in the present and secure in their happiness state. Ready to go out and live a normal life and increase opportunities for yourself and your family to be happy with the present without having to worry In order to make up for the happiness that has been lost in the past 2 years, the survey results show that the happiness level of Thai people is continuously increasing. Therefore, it is a good positive sign both in terms of the economy and the atmosphere of life. Merchants will return to having more active income and tourism-related businesses that have been stagnant for a long time will return to flourishing.'