Post by account_disabled on Dec 24, 2023 3:55:40 GMT
Bernard Hassler told his teams: “you are sitting on a pile of money and you don't even know it” (Bernard Hassler is a business manager in a film from the last century with François Cluzet). Data is exactly the same: data is a pile of gold that companies sit on, without really exploiting it or even realizing it. Lack of knowledge? lack of training ? or information? Distrust of the unknown or the construction site that this may represent? As far back as we can go on Google Trends (5 years), the subject of Big Data has been present. At the international level, we cannot say that there continues to be a growing interest, but for 2 years now, it has not weakened (after having increased very sharply between 2013 and 2015). In France, it's a little different.
After growth until last spring, there was a sharp drop in interest in the subject, before it became Email Data trendy again since the end of August. €445M: the size of the Big Data market in France in 2016. €5 billion: estimate of the predictive analysis market driven by artificial intelligence by 2021. 10,500 participants at the Big Data Paris show in 2016. Before continuing, a few explanations (via Wikipedia): What does data mean? Synonym for data, often used to talk about data in IT. What is the definition of Big Data? Data sets so large that they exceed human intuition and analytical capabilities. The quantitative explosion of data is forcing new ways of seeing and analyzing the world. What is the relationship between Bigdata and marketing? Why do we talk about Big data marketing or data marketing.
Because, in relation to business, it is all the consumer and market data produced on the Internet by Internet users, their searches, their presence and their interactions on social networks. This also applies to data produced by the company's customers. This is most often what is done in companies and this is where the majority of players and start-ups position themselves. During a recent data event in Paris, all the interventions focused only on customer data, none on prospects, the market or the competition. But this data is also produced outside the company. And there, the subject is, to my knowledge, less often discussed. However, this allows you to better understand not only your existing customers, but also all non-customers.
After growth until last spring, there was a sharp drop in interest in the subject, before it became Email Data trendy again since the end of August. €445M: the size of the Big Data market in France in 2016. €5 billion: estimate of the predictive analysis market driven by artificial intelligence by 2021. 10,500 participants at the Big Data Paris show in 2016. Before continuing, a few explanations (via Wikipedia): What does data mean? Synonym for data, often used to talk about data in IT. What is the definition of Big Data? Data sets so large that they exceed human intuition and analytical capabilities. The quantitative explosion of data is forcing new ways of seeing and analyzing the world. What is the relationship between Bigdata and marketing? Why do we talk about Big data marketing or data marketing.
Because, in relation to business, it is all the consumer and market data produced on the Internet by Internet users, their searches, their presence and their interactions on social networks. This also applies to data produced by the company's customers. This is most often what is done in companies and this is where the majority of players and start-ups position themselves. During a recent data event in Paris, all the interventions focused only on customer data, none on prospects, the market or the competition. But this data is also produced outside the company. And there, the subject is, to my knowledge, less often discussed. However, this allows you to better understand not only your existing customers, but also all non-customers.