Post by tonima5 on Jan 17, 2024 3:57:09 GMT
No time to read? Content • What is Google Performance Max? • Advantages and disadvantages of Performance Max • Who can use the Performance Max format for advertising? • What is the difference between Performance Max and Smart Shopping campaigns? • How do I access the Performance Max Google Ads beta? • How to create a campaign in Google Performance Max? • Ads in Google Performance Max • Optimization of Performance Max campaigns • How to best use Performance Max • Expert commentary • Examples of Performance Max • Conclusions The need to constantly improve advertising campaigns and adapt them in accordance with user interests are the main problems that marketers face in their work. Google did not remain indifferent to business needs and focused its efforts on developing a flexible, automated mechanism that would allow achieving target results with less effort. This is how Google Performance Max was born - a solution that allows you to forget about manual management of advertising campaigns. The product is primarily aimed at e-commerce organizations. Let's look at what Google Performance Max (GPM) is, what advantages the new product has, and also study how you can automate advertising without compromising the results. What is Google Performance Max What is Google Performance Max? Google Performance Max is a new type of automated advertising campaign based on the built-in analytical capabilities of the search engine.
The main advantages of the solution are: increase in coverage . Campaigns span Email Marketing List organic search, display network, Gmail, YouTube, Discover, Google Maps; achieving your goals . Google independently creates a campaign that meets your priorities and selects the target audience to display advertisements; achieving your goals automation . Performance Max Google Ads generates ads based on loaded creatives and also uses artificial intelligence to select bids without manual control; ability to track the preferences of the target audience . Google Performance Max (GPM) reports allow you to study the performance of individual creatives; ability to track the preferences of the target audience use existing information about the target audience to quickly achieve better results . If this is not your first time running an advertising campaign, then you probably know about the most valuable conversions and customers. This data can be specified during the campaign setup process, which will allow you to get the target result faster. use of existing information about the target audience Google Performance Max is suitable for campaigns that are presented across multiple different channels. The project is convenient for those who want messages to change in real time and have clearly defined goals. Automated GPM campaign capabilities Google Performance Max reduces the amount of manual work involved in managing advertising campaigns. The user only needs to provide key information regarding the campaign goals, its budget and key indicators. Google independently manages targeting and display of ads, automatically controlling the budget and selecting bids. Automated GPM campaign capabilities In Performance Max Google Ads you can do it with virtually no user interaction - the system will independently collect the necessary information and build an advertising campaign based on it that meets your goals.
However, this approach has a significant drawback - the presence of a noticeable delay in obtaining results. It may take Google 6 to 8 weeks to collect and study data about your target audience. Only after such debugging will the campaign begin to work and bring results. From this we can conclude that user participation in the process of building an advertising campaign is desirable. Can work at the same timecontextual advertising in Google Ads, as well as a new project being implemented. Although it's not fully automated, Performance Max does a fair amount of the manual work involved in setting up ad impressions across multiple platforms. The built-in bidding mechanism makes it easier to achieve your goals. The task of managers is to provide the system with initial data for quick launch, as well as control and adjustment of the campaign. In Performance Max, you can easily set up to show ads only to new customers. For this purpose, there is a built-in Customer Acquisition feature that allows you to easily identify those who do not yet know about your business. In Performance Max you can easily customize your display Attracting new customers may involve a decrease in traffic volume and an increase in cost per lead, but often this approach can improve the effectiveness of the campaign. Marketers have not come to the same conclusion regarding Performance Max Google Ads: some do not like the information limitations in the form of a lack of intermediate data, others are delighted with the capabilities of machine learning.
The main advantages of the solution are: increase in coverage . Campaigns span Email Marketing List organic search, display network, Gmail, YouTube, Discover, Google Maps; achieving your goals . Google independently creates a campaign that meets your priorities and selects the target audience to display advertisements; achieving your goals automation . Performance Max Google Ads generates ads based on loaded creatives and also uses artificial intelligence to select bids without manual control; ability to track the preferences of the target audience . Google Performance Max (GPM) reports allow you to study the performance of individual creatives; ability to track the preferences of the target audience use existing information about the target audience to quickly achieve better results . If this is not your first time running an advertising campaign, then you probably know about the most valuable conversions and customers. This data can be specified during the campaign setup process, which will allow you to get the target result faster. use of existing information about the target audience Google Performance Max is suitable for campaigns that are presented across multiple different channels. The project is convenient for those who want messages to change in real time and have clearly defined goals. Automated GPM campaign capabilities Google Performance Max reduces the amount of manual work involved in managing advertising campaigns. The user only needs to provide key information regarding the campaign goals, its budget and key indicators. Google independently manages targeting and display of ads, automatically controlling the budget and selecting bids. Automated GPM campaign capabilities In Performance Max Google Ads you can do it with virtually no user interaction - the system will independently collect the necessary information and build an advertising campaign based on it that meets your goals.
However, this approach has a significant drawback - the presence of a noticeable delay in obtaining results. It may take Google 6 to 8 weeks to collect and study data about your target audience. Only after such debugging will the campaign begin to work and bring results. From this we can conclude that user participation in the process of building an advertising campaign is desirable. Can work at the same timecontextual advertising in Google Ads, as well as a new project being implemented. Although it's not fully automated, Performance Max does a fair amount of the manual work involved in setting up ad impressions across multiple platforms. The built-in bidding mechanism makes it easier to achieve your goals. The task of managers is to provide the system with initial data for quick launch, as well as control and adjustment of the campaign. In Performance Max, you can easily set up to show ads only to new customers. For this purpose, there is a built-in Customer Acquisition feature that allows you to easily identify those who do not yet know about your business. In Performance Max you can easily customize your display Attracting new customers may involve a decrease in traffic volume and an increase in cost per lead, but often this approach can improve the effectiveness of the campaign. Marketers have not come to the same conclusion regarding Performance Max Google Ads: some do not like the information limitations in the form of a lack of intermediate data, others are delighted with the capabilities of machine learning.