Post by account_disabled on Jan 22, 2024 3:19:27 GMT
When it comes to creating a mobile application, it is important not only that you like it as its owner, but also that it is successful with your target audience and, most importantly, generates income for you. To determine how successful and profitable your app is, certain mobile app metrics are used. And so that you don’t get confused about all the ARPPU, ROI, DAU, MAU and WAU, we have prepared for you detailed instructions on all metrics. What are metrics for mobile applications What are metrics for mobile applications First of all, let's figure out what mobile application metrics are. In short, these are indicators of the effectiveness of a mobile application. That is, these are the criteria that allow you to analyze data on how much your application attracts users, how much profit it brings you, how popular and in demand it is among your target audience, how quickly the costs of its development and promotion pay off, and so on.
Each metric only answers one specific question, which is why there are so many of them and it's so easy to get confused. However, they are all important and help implement a comprehensive analysis of mobile application performance B2B Email List that will allow you to comprehensively evaluate the success of your tool. Basic mobile application metrics Basic mobile application metrics The main metrics of mobile applications relate to user assessment, their quantity and quality of interactions, as well as monetization and evaluation of the profit that users and the application as a whole bring to you. In our article, we will look at all the key application metrics, dividing them into categories for your convenience: Number of users : New users; Total users; 1-day retention, 7-day retention, 28-day retention; Rolling retention; DAU, WAU, MAU; LDAU, LWAU, LMAU; Users Online; Sessions; Average session length; Lifetime.
Monetization : Paying users; Paying share; Paying conversion; Transactions; Transactions by user; Gross; Revenue; ARPU, ARPPU; Average check; Lifetime Value; ROI. Number of users Number of users When we consider metrics for mobile applications, an important and perhaps the most important category will be the number of users and other interrelated indicators. After all, these indicators demonstrate the loyalty of your users to your application and brand, and also show how interesting your application will be to other companies for advertising, collaborations and other interactions. Let's take a look at what app metrics are used to measure user acquisition, retention, number of active users, and how users interact with the app. User acquisition To evaluate user acquisition, two metrics are used: new users (New users) and total number of users (Total users). Any person who downloads your app becomes a user only when they open your app. And when he does this for the first time, he just becomes a new user. New users just shows the number of new users who came in a certain period of time: on this day, this week, this month, and so on.
Each metric only answers one specific question, which is why there are so many of them and it's so easy to get confused. However, they are all important and help implement a comprehensive analysis of mobile application performance B2B Email List that will allow you to comprehensively evaluate the success of your tool. Basic mobile application metrics Basic mobile application metrics The main metrics of mobile applications relate to user assessment, their quantity and quality of interactions, as well as monetization and evaluation of the profit that users and the application as a whole bring to you. In our article, we will look at all the key application metrics, dividing them into categories for your convenience: Number of users : New users; Total users; 1-day retention, 7-day retention, 28-day retention; Rolling retention; DAU, WAU, MAU; LDAU, LWAU, LMAU; Users Online; Sessions; Average session length; Lifetime.
Monetization : Paying users; Paying share; Paying conversion; Transactions; Transactions by user; Gross; Revenue; ARPU, ARPPU; Average check; Lifetime Value; ROI. Number of users Number of users When we consider metrics for mobile applications, an important and perhaps the most important category will be the number of users and other interrelated indicators. After all, these indicators demonstrate the loyalty of your users to your application and brand, and also show how interesting your application will be to other companies for advertising, collaborations and other interactions. Let's take a look at what app metrics are used to measure user acquisition, retention, number of active users, and how users interact with the app. User acquisition To evaluate user acquisition, two metrics are used: new users (New users) and total number of users (Total users). Any person who downloads your app becomes a user only when they open your app. And when he does this for the first time, he just becomes a new user. New users just shows the number of new users who came in a certain period of time: on this day, this week, this month, and so on.