Post by bayezidislam on Feb 15, 2024 5:24:22 GMT
we’re seeking a COO and Senior Consultant as we continue to grow. The Evolution of Social Business: Six Stages of Social Media Transformation from Altimeter Group Network on SlideShare Above Image: Market Opportunities for the Collaborative Economy by Vertical, from Sharable Magazine follow them on Twitter. What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. [Collaborative Economy is next phase of social. Social networks share ideas, yet collaborative economy shares products & services] What’s that the Collaborative Economy? It’s where brands will rent, lend, offer subscriptions to products and services to customers or, even further, allow their customers to lend, trade, or gift branded products or services to each other.
This unstoppable trend is fueled by the social web. Its specific features Italy Email List include relationships, online profiles, reputations, expressed needs and offerings, and ecommerce. Brand customers are already starting to conduct these behaviors among themselves using TaskRabbit, AirBnb, Lyft, and many others tools. Some of these are disruptions for brands. Others are opportunities. [The next phase of Social Business is the Collaborative Economy; Brands will enable customers to share, trade, lend, gift products and goods using social technologies] While this movement will have broader global and economic impacts, at Altimeter we’re focused on disruptions to corporations. We’re knee deep in interviews for our next report on the Collaborative Economy.
We have interviewed startups, venture capitalists, brands, social business software vendors, authors, and thought leaders. We are dissecting data of 200 sharing startups for a broad overview of what it means to business. Matrix: Phases of Social Business Phase Department Impacted Notable Examples Phase 1 PR and Brand Dell Hell incident, Kryptonite Lock Phase 2 Marketing realizes an opportunity to conduct outreach Corporate blogs: Fast Lane by GM, Microsoft blogs, IBM Blogs Phase 3 Customer Support HP massive online communities, Home Depot Communities, Comcast Cares Phase 4 Product Innovation Starbucks Ideas, Dell Ideastorm Phase 5 The Business model, supply chain, various other departments Using social tools, customers are sharing, selling, and renting your goods to each other Caveat: There are many broader impacts inside of a company that also impact HR, recruiting, supply chain, IT and other departments.
This unstoppable trend is fueled by the social web. Its specific features Italy Email List include relationships, online profiles, reputations, expressed needs and offerings, and ecommerce. Brand customers are already starting to conduct these behaviors among themselves using TaskRabbit, AirBnb, Lyft, and many others tools. Some of these are disruptions for brands. Others are opportunities. [The next phase of Social Business is the Collaborative Economy; Brands will enable customers to share, trade, lend, gift products and goods using social technologies] While this movement will have broader global and economic impacts, at Altimeter we’re focused on disruptions to corporations. We’re knee deep in interviews for our next report on the Collaborative Economy.
We have interviewed startups, venture capitalists, brands, social business software vendors, authors, and thought leaders. We are dissecting data of 200 sharing startups for a broad overview of what it means to business. Matrix: Phases of Social Business Phase Department Impacted Notable Examples Phase 1 PR and Brand Dell Hell incident, Kryptonite Lock Phase 2 Marketing realizes an opportunity to conduct outreach Corporate blogs: Fast Lane by GM, Microsoft blogs, IBM Blogs Phase 3 Customer Support HP massive online communities, Home Depot Communities, Comcast Cares Phase 4 Product Innovation Starbucks Ideas, Dell Ideastorm Phase 5 The Business model, supply chain, various other departments Using social tools, customers are sharing, selling, and renting your goods to each other Caveat: There are many broader impacts inside of a company that also impact HR, recruiting, supply chain, IT and other departments.