Post by alicebapary717 on Feb 15, 2024 9:17:33 GMT
Implementation of the JTBD theory takes time. Companies need to take a balanced approach, integrate agile processes and properly measure achievements. The first step is to research the customer's needs and understand what results they are trying to achieve with the product. Traditional tools such as interviews, focus groups, and surveys will help in user research. The only difference is that the questions should focus on discovering the end result that users want. Yes, the emphasis should be on the emotional component, circumstances and criteria that encourage the client to choose your offer. Example: Tell us under what circumstances you decided to purchase our product. What product have you used before? Why did you decide to prefer another product? What criteria did you use when choosing our product? What other products/brands did you choose from? The results of the conducted research are transformed into a matrix .
In this way, you can identify and systematize the triggers that encourage customers to choose new products, search for alternatives, and form evaluation criteria. In the future, this information can be used to develop new products and services. In this case, the Jobs To Be Done Statement formula is used : When (trigger) I need (result Cayman Islands Email List expected by the client), I need (selection and evaluation criteria). For example : when I have a scheduled meeting, I need to arrive on time. For this, I need a car/transport that will help me get to the meeting place. Read also : The AIDA model in marketing: Know your customer to drive them to action Conclusions: the benefits of using the Jobs To Be Done theory Jobs to Be Done is a concept that can be described as: “Do you have a problem? Our offering solves it by doing (something) better than any other product.” This basic structure guides your marketing messages to the expected results of consumers, and thus helps you stay one step ahead of the competition.
But what additional benefits will your business get from applying the concept? Better understanding of the target audience. Concept helps define how and why customers buy your product. In addition, you can predict trends and determine which products your audience will prefer in the future. Better understanding of competitors. You can identify indirect competitors, as well as identify points for developing your own products. What consumer needs are your competitors ignoring and how can you take advantage of this? Better understanding of results. Jobs to Be Done will teach you how to properly analyze and interpret data, as well as give you an understanding of exactly how the decision-making system among consumers is built. And, of course, the most obvious and most important advantage is the ability to create innovative products that will allow you to stay competitive. We hope this article has helped you understand the basics of the Jobs to Be Done theory and its relevance to today's business.
In this way, you can identify and systematize the triggers that encourage customers to choose new products, search for alternatives, and form evaluation criteria. In the future, this information can be used to develop new products and services. In this case, the Jobs To Be Done Statement formula is used : When (trigger) I need (result Cayman Islands Email List expected by the client), I need (selection and evaluation criteria). For example : when I have a scheduled meeting, I need to arrive on time. For this, I need a car/transport that will help me get to the meeting place. Read also : The AIDA model in marketing: Know your customer to drive them to action Conclusions: the benefits of using the Jobs To Be Done theory Jobs to Be Done is a concept that can be described as: “Do you have a problem? Our offering solves it by doing (something) better than any other product.” This basic structure guides your marketing messages to the expected results of consumers, and thus helps you stay one step ahead of the competition.
But what additional benefits will your business get from applying the concept? Better understanding of the target audience. Concept helps define how and why customers buy your product. In addition, you can predict trends and determine which products your audience will prefer in the future. Better understanding of competitors. You can identify indirect competitors, as well as identify points for developing your own products. What consumer needs are your competitors ignoring and how can you take advantage of this? Better understanding of results. Jobs to Be Done will teach you how to properly analyze and interpret data, as well as give you an understanding of exactly how the decision-making system among consumers is built. And, of course, the most obvious and most important advantage is the ability to create innovative products that will allow you to stay competitive. We hope this article has helped you understand the basics of the Jobs to Be Done theory and its relevance to today's business.