Post by alicebapary717 on Feb 15, 2024 11:13:57 GMT
Contrary to popular belief, duplicating keywords in the title, title, or subheading does not contribute to better indexing. Otherwise, you're just taking up space with duplicate requests, and the system may impose a spam penalty. It is worth emphasizing that the AppStore automatically indexes the application by additional keywords. Yes, if you added the phrase "children's games", then the queries "children's" and "games" have already been added to the list of keywords. The same is true of plural forms of words in English. If you have already entered “video” in the keyword field, then the query “videos” is automatically added to the list. We emphasize that if you want to rank for multiple or single queries in other languages, then both keywords should be added in the metadata. For example: photo - photos, arcade - arcades, puzzle - puzzles.
How to work with brand requests According to the requirements of the AppStore, the names of other brands or trademarks are prohibited in the metadata. Instead, there are cases where the use of branded queries is simply necessary for better visibility of the application. In this case, you can use the following methods: Specify the name of the brand or trademark in a language other than English. For example: not Instagram, but Instagram. Include a brand or trademark name Lithuania Email List in print if warranted by search query demand. For example: when entering queries, most users may accidentally miss a letter, and the output will not be Instagram, but Instgram. It is important to analyze user searches in order not to use low-frequency queries. Instead, the use of a brand name or trademark is allowed if the application is directly related to it. Example: Stop words in the AppStore: how to work with metadata to promote the application? Read also : How to make a brief for work with a copywriter? Tasks and objectives of the document Additional tips for working with metadata Working with metadata requires a persistent and balanced approach.
Unfortunately, it is not enough to fill in all the fields just once, because this approach will not bring the expected immediate results. You need to understand what works best to keep up with new trends in the market and adapt to certain external events. In particular, the following recommendations will be useful: Do not use special characters such as -, @ or *, as the algorithms do not take them into account during indexing. Check your keyword rankings regularly. If there are keywords in the keyword field that haven't improved in ranking for a long time, replace them with another term or synonym. More does not mean better. You only have a few seconds to grab the user's attention and make them click “read more” or “download”. Make the first few lines of metadata concise, informative, and engaging.
How to work with brand requests According to the requirements of the AppStore, the names of other brands or trademarks are prohibited in the metadata. Instead, there are cases where the use of branded queries is simply necessary for better visibility of the application. In this case, you can use the following methods: Specify the name of the brand or trademark in a language other than English. For example: not Instagram, but Instagram. Include a brand or trademark name Lithuania Email List in print if warranted by search query demand. For example: when entering queries, most users may accidentally miss a letter, and the output will not be Instagram, but Instgram. It is important to analyze user searches in order not to use low-frequency queries. Instead, the use of a brand name or trademark is allowed if the application is directly related to it. Example: Stop words in the AppStore: how to work with metadata to promote the application? Read also : How to make a brief for work with a copywriter? Tasks and objectives of the document Additional tips for working with metadata Working with metadata requires a persistent and balanced approach.
Unfortunately, it is not enough to fill in all the fields just once, because this approach will not bring the expected immediate results. You need to understand what works best to keep up with new trends in the market and adapt to certain external events. In particular, the following recommendations will be useful: Do not use special characters such as -, @ or *, as the algorithms do not take them into account during indexing. Check your keyword rankings regularly. If there are keywords in the keyword field that haven't improved in ranking for a long time, replace them with another term or synonym. More does not mean better. You only have a few seconds to grab the user's attention and make them click “read more” or “download”. Make the first few lines of metadata concise, informative, and engaging.