Post by sakibkhan51 on Feb 28, 2024 8:10:56 GMT
The answer is simple: entering the Sistine Chapel is an exciting experience in itself. More exciting than an energy drink and, perhaps, only on par with a parachute jump. We are not exaggerating, the artistic heritage of the Vatican Museums makes it one of the most important museums in the world and to convince young people it is enough to show them what emotions I can feel . Even in this case, communication plays its part. As Matteo Alessandrini explains: “There is still an elite of experts who view the role of museums on social media with distance […]” . Yet, being present on the online platform reduces the perception of museums as boring and excessively institutional places, allows you to reach new targets and make cultural heritage more accessible.
It is an enriching experience for anyone who comes across the content which also affects offline visits. We want to leave you with an important concept: digital communication in museums is never an end in itself and allows you to physically bring the visitor inside the museum. With their Social strategy and the famous Influencer Marketing campaign, the Vatican Museums have recorded a +20% of Italian visitors aged between 18-25. An important result, if we Morocco Phone Number think that before 2022, visitors to the Museum were mainly adults and foreigners on holiday in Italy. 3. The subtle difference between information and trivialization One of the most interesting questions you asked us was: “What is the borderline between popularization and trivialization of art?” There may be a borderline, but it depends on the type of museum, the content published, the positioning and the strategy used.
In the case of the Vatican Museums, they manage to reconcile the importance of the artistic heritage, the role of religion (not to be overlooked) and that of dissemination with simple cornerstones: selection of a few channels professional tone of voice art experts collaborating with communication experts content choice that reflects the areas of the Museum's artistic heritage In the case of the Vatican Museums, the Instagram profile and the website allow the Museum's profile to be kept high, without dispersing and trivializing communication. Few channels, differentiated by information and type of content. Let's draw the line: do the Vatican Museums need social media to be valorised? Not only the Vatican Museums, but the entire museum sector can benefit from a good social strategy. The Covid-19 pandemic has closed the doors of the most important art venues in the world, but has opened those of the online world, allowing the creation of an immersive and multi-
It is an enriching experience for anyone who comes across the content which also affects offline visits. We want to leave you with an important concept: digital communication in museums is never an end in itself and allows you to physically bring the visitor inside the museum. With their Social strategy and the famous Influencer Marketing campaign, the Vatican Museums have recorded a +20% of Italian visitors aged between 18-25. An important result, if we Morocco Phone Number think that before 2022, visitors to the Museum were mainly adults and foreigners on holiday in Italy. 3. The subtle difference between information and trivialization One of the most interesting questions you asked us was: “What is the borderline between popularization and trivialization of art?” There may be a borderline, but it depends on the type of museum, the content published, the positioning and the strategy used.
In the case of the Vatican Museums, they manage to reconcile the importance of the artistic heritage, the role of religion (not to be overlooked) and that of dissemination with simple cornerstones: selection of a few channels professional tone of voice art experts collaborating with communication experts content choice that reflects the areas of the Museum's artistic heritage In the case of the Vatican Museums, the Instagram profile and the website allow the Museum's profile to be kept high, without dispersing and trivializing communication. Few channels, differentiated by information and type of content. Let's draw the line: do the Vatican Museums need social media to be valorised? Not only the Vatican Museums, but the entire museum sector can benefit from a good social strategy. The Covid-19 pandemic has closed the doors of the most important art venues in the world, but has opened those of the online world, allowing the creation of an immersive and multi-