Post by account_disabled on Mar 5, 2024 10:25:55 GMT
Google recently released a new algorithmic update. For 3-4 years now, Google has been shuffling the cards on the table a bit in the SERPs with the Core (or Quality) Updates . The December one is the third published in 2020, considering that the other two were published (and notified) in January and May respectively. When we talk about Core or Quality Updates we are referring to fairly important updates in terms of their impact on SERP positioning. So much so that most SERP volatility tracking tools, such as SEMrush's Sensor Tracking Tool, detect strong shakes and changes in the top-10 results of many niches. When the update is very important, all sector SERPs are usually affected. image.png However, it should be considered that Google also publishes algorithmic updates on a monthly basis. However, they have minor effects on volatility and considerable variations in SERP. The goal of the Core Updates is to make the SERPs increasingly relevant and precise with respect to search intent. The result returned in the SERP must not only disambiguate a query where it can lend itself to multiple interpretative intentions of the user, but also be, among all those present, the most relevant one. I decided to collect about ten questions among the most common in discussions in SEO circles, but also among those asked to me by clients with whom I have had the opportunity to work.
To have a broader view on Core Updates, I recommend you also read these two articles Venezuela Phone Number of mine, also published here on SEMrush: Understand the evolution of the Ranking in Google by analyzing the traffic losses of Aranzulla.it How to recover organic traffic with Quality Updates: case studies I also recommend you watch the webinar I created for SEMrush, because the patterns on which this latest December update moved are exactly the same as those that I had identified by examining the sites dropped with the May update during the webinar. We come to us with the most common questions about Core Updates to which I try to answer based on statistical analyses, observation of patterns of affected sites and some recovery cases I have worked on. A small premise: the Core Updates seem linked to each other and in some way seem to affect sites already affected, positively or negatively, with previous updates. Each update can give or take away traffic from these sites and it is more likely that medium-large sites are affected. However, there is less probability for newborn sites. 1. What are the Core Update target sites and factors? The factors involved can be many and different between one Core update and another. The August 2018 update, known as Medic Update, had in fact a greater focus on the so-called YMYL (Your Money Your Life) sites, i.e. sites capable of influencing people's economic decisions or health choices.
For this reason, many medical-themed editorial and e-commerce sites were affected, although not exclusively those. The main factor affected by Core Updates is the degree of relevance of a page to a search intent. Specifically, the interpretation, carried out by the search engine, of an intent is modified to make it as close as possible to the real information need determined at that moment by the bot. To understand better, search intent can change over time (both because the ways in which we search change and as a result of the advancement of technology, such as voice searches) and Google has been trying to disambiguate queries for years (let's remember Hummingbird ). Consequently we can say that we will hardly see an end to Core Updates, but that they will always be active and, probably, increasingly frequent. 2. What types of pages are affected by Core Updates? Almost all the sites affected by the updates that I had the opportunity to analyze lost traffic and positions mainly from the editorial part of their contents, therefore blogs or FAQ pages or other information sections. I have rarely seen product pages lose positions, except in those cases in which they presented abundant portions of descriptive text and whose purpose was also to intercept informative searches from long tail keywords. In relation to the editorial sections, a parenthesis should be opened on the concept of "thematic verticality" of a site. The more a site broadens the horizon of the thematic topics covered, the more likely it is that, sooner or later, some Core Update may interest it.
To have a broader view on Core Updates, I recommend you also read these two articles Venezuela Phone Number of mine, also published here on SEMrush: Understand the evolution of the Ranking in Google by analyzing the traffic losses of Aranzulla.it How to recover organic traffic with Quality Updates: case studies I also recommend you watch the webinar I created for SEMrush, because the patterns on which this latest December update moved are exactly the same as those that I had identified by examining the sites dropped with the May update during the webinar. We come to us with the most common questions about Core Updates to which I try to answer based on statistical analyses, observation of patterns of affected sites and some recovery cases I have worked on. A small premise: the Core Updates seem linked to each other and in some way seem to affect sites already affected, positively or negatively, with previous updates. Each update can give or take away traffic from these sites and it is more likely that medium-large sites are affected. However, there is less probability for newborn sites. 1. What are the Core Update target sites and factors? The factors involved can be many and different between one Core update and another. The August 2018 update, known as Medic Update, had in fact a greater focus on the so-called YMYL (Your Money Your Life) sites, i.e. sites capable of influencing people's economic decisions or health choices.
For this reason, many medical-themed editorial and e-commerce sites were affected, although not exclusively those. The main factor affected by Core Updates is the degree of relevance of a page to a search intent. Specifically, the interpretation, carried out by the search engine, of an intent is modified to make it as close as possible to the real information need determined at that moment by the bot. To understand better, search intent can change over time (both because the ways in which we search change and as a result of the advancement of technology, such as voice searches) and Google has been trying to disambiguate queries for years (let's remember Hummingbird ). Consequently we can say that we will hardly see an end to Core Updates, but that they will always be active and, probably, increasingly frequent. 2. What types of pages are affected by Core Updates? Almost all the sites affected by the updates that I had the opportunity to analyze lost traffic and positions mainly from the editorial part of their contents, therefore blogs or FAQ pages or other information sections. I have rarely seen product pages lose positions, except in those cases in which they presented abundant portions of descriptive text and whose purpose was also to intercept informative searches from long tail keywords. In relation to the editorial sections, a parenthesis should be opened on the concept of "thematic verticality" of a site. The more a site broadens the horizon of the thematic topics covered, the more likely it is that, sooner or later, some Core Update may interest it.